Word: rayonism
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Dates: during 1940-1949
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...cellulose for fodder has increased to 500,000 tons per year so that an increase of 40% in wood-pulp production is needed to supply the paper and rayon industries...
...kind of back talk Congress got from World War I's tough Supplyman Charles G. Dawes-came this week from Rubber Czar William M. Jeffers. The Senate Agriculture Committee, loaded with cotton Senators, called him on the carpet. His crime was that he had planned to expand rayon production to get enough fabric for military tires-instead of substituting cotton, which is likely to overheat. Jeffers promptly threw the carpet over his hecklers' heads...
...Well, somebody is going to have to do something to stop me," cried angry William Jeffers. "Otherwise I am going to authorize rayon because I think it is the best thing to do and I am not being influenced by anyone...
...week in Manhattan, whither had swarmed retail-clothes buyers from 48 States to see the first collection of fashions wholly controlled by war needs. WPB, fashion's new dictator, had shaken clothes makers with restrictions on materials, dyes, slide fasteners. Pure wools and silk are disappearing fast and rayon supplies are not inexhaustible-manufacturers have had to piece them out with reprocessed fibers, re-used wools, the new cloth made of milk (aralac), mohair, rabbit fur, and with cotton gabardine, corduroy, velveteen featured for winter...
Liquid Legs. As silk stockings evaporate from the nation's store counters, cosmeticians are rushing in to challenge rayon. Liquid stockings are on the way. Last week in New York, one salon opened a "Leg-Bar"; showed waterproof, streak-proof, runproof, cosmetic stockings in giant lipstick form (called "leg-sticks"), in spray guns, in cakes, in bottles. Seams are applied with an eyebrow-pencil. To many women the whole thing sounded messy...