Word: rayonism
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Dates: during 1940-1949
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...Macy's, neatly fusing politics with haberdashery, offered its customers the Candidate Cravat-a 99? necktie of "rich, fullbodied rayon" bearing a picture of either Harry Truman or Tom Dewey...
Evidence that few companies would be able to resist the general trend came from the Government-controlled North American Rayon and American Bemberg Corps. After arguing for months that the companies' prices .were already too high, the Office of Alien Property was finally won over by minority stockholders, agreed to let management charge 10% more...
...Rayon or Estron? The issue in one case was the word rayon, a word used for years to describe the synthetic fabrics made from a cellulose base, chiefly by the viscose process. In the last 15 years, manufacturers have popularized another fabric which also has a cellulose base (cellulose acetate) but which differs from cellulose viscose - it doesn't iron as well, but resists shrinking better. To keep customers from getting mixed up, the manufacturers thought it should have a distinguishing name. FTC argued that this would only confuse the public, insisted that both fabrics be labeled rayon...
...trips in his DC-3, he likes to point out Monsanto's contributions to his plane: fire-retarding control surfaces, stain-proof upholstery, the plastic-covered table and plastic dishes in the galley. Among Monsanto's more arresting new inventions: Resloom, a chemical that promises to make rayon creaseless, cotton wrinkleless, and keep wool from shrinking...
There was more trouble when Du Pont and other competitors raised their rayon prices in December. Bazelon vetoed any price hike for North American and American Bemberg. He ordered them to continue selling at 10% below the general market price. The irate directors resigned in a body...