Word: rayons
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Dates: during 1940-1949
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...fight affected more than rayon. Now that it was in ample supply, after three years of shortages, rayon men hoped to grab some of the cotton and wool market. In a cocky newspaper ad, Burlington sounded a battle cry: "It is a rough and tumble competitive situation with few holds barred. Business from here on in will go to the firms that produce precisely what the public wants and at the prices the public wants to pay." And the price for women's rayon dresses, Burlington thought, would soon be down...
When Burlington Mills Corp. (Bur-Mil), largest U.S. weaver of rayon goods, slashed its prices 10% to 25% a fortnight ago, its 52-year-old Chairman J. (for James) Spencer Love made a calculated gamble. He was betting that the price of rayon fiber, which Burlington has to buy to weave its fabrics, would soon come down enough to make up the difference...
Last week it came down. The Celanese Corp. of America, third biggest U.S. yarn producer, trimmed its prices of rayon (acetate staple fiber) by 12.5% to 42? a lb., lowest in its history. As other producers, weavers, converters and jobbers began cutting prices to the new pattern, the whole industry joined in its first big postwar price battle...
...money to his, he bought the mill. During a real-estate boom, Love sold the mill's land and buildings at a small profit, then moved its machinery to a new $200,000 plant built by eager-beaver boosters in Burlington, N.C. There he branched out into rayon, then an infant industry...
Handsome cats present were among the oldest and most modern. Egyptian and Oriental artists caught best the cat's agile and delicate movement and velvet-coated strength. British Cinemactor and Cat-lover James Mason had designed some prints showing impressionistic Siamese marching across rayon textile. American Sculptor William Zorach and French Painter Pablo Picasso contributed masterly and unsentimental portraits of sleek, well-fed soth Century tabbies...