Word: rayons
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...Rayon was the first of all the syn thetic fibers, but its sales slipped badly as nylon and other new synthetics came on the scene; when Du Pont closed down the last of its rayon-producing plants last year, it seemed that rayon's day was finally over. But, with surprising fortitude, rayon has refused to be pushed into oblivion; it has survived as the largest selling artificial fiber in the U.S., and now accounts for more than a third of the volume of the $1.9 billion synthetic business. After slumping for five years, rayon sales have jumped...
...main reason for the rescue is a new kind of rayon developed by the industry. It is made just like the old fiber -by squeezing wood pulp through a device that looks like a shower head to form filaments-but its molecular structure has been changed through the use of new chemicals in the manufacturing process. Whereas the old rayon shrank in the rain and often broke up in the family washing machine, the new fiber is stronger and shrinkproof, while retaining the absorbent qualities of the old fiber. Nowadays it is usually blended with a cheap grade of cotton...
...Pont de Nemours & Co., world's largest chemicals company, a great-grandson of the founder, who with his late brothers, Pierre S. and Lammot, presided over the company's expansion during and after World War I from munitions manufacturing into paints, plastics, rayon and cellophane, plus a 23% stock interest in General Motors, worth some $3 billion when federal trustbusters finally forced divestiture last year; after a long illness; in Wilmington...
Britain's ailing textile industry boasts many prestigious names, among them the knights and right honorables that British companies are so fond of. But the name that currently causes the biggest stir is that of Joe Hyman. Organizing a small rayon-finishing company only six years ago, Manchester-born Joe Hyman steadily enlarged it through acquisitions, eventually merged with illustrious 180-year-old William Hollins & Co. Ltd., and himself emerged as Rollins' chairman and chief executive. Last week Hollins - renamed Viyella International Ltd. to capitalize on the fame of its lamb's-wool-and-cotton Viyella fabric...
...nation that took its silkworms seriously, Japan was shocked when aggressive Shigeki Tashiro, head of Toyo Rayon Co., stepped up synthetic rayon production and started a Japanese "wash-and-wear" boom. Tashiro now believes that rayon is a has-been, is turning Asia's largest producer of synthetics into newer fibers. Toyo, which has already built several plants abroad, last week was surveying the site for a new Malaysian nylon textile plant at Kuala Lumpur. "If you don't always strive toward new goals," Tashiro says at 73, "you lose vitality. That is disastrous...