Word: rayons
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Lady's shirt, rayon...
...figures: the tightly woven worsteds in 1960 will grab 37% of the boys' suit market, 48% of the student trade. Hop-sackings, a coarse, basket-weave pattern of cotton, linen, rayon or wool, will make up nearly one-fourth of both boys' and students' suits. Fading flannel will plummet to 21% of the junior market, a mere 14% of the undergraduate trade. Best explanation for flannel's worsting by worsted, from a buyer in New York's Old School Tie haberdashery. Brooks Brothers: worsteds weigh less, wrinkle less, wear longer-and now are being made...
...clangorous old cotton mill. When cottons sagged and real estate surged in 1923, Love sold the plant for $200,000 but kept the machinery. He moved it into a modern plant that industry-hungry boosters built for him in sleepy Burlington, N.C., and he swung into weaving rayon when other textilemen shied away from the crude, newfangled synthetic. The Depression struck, and Love grew rich as customers switched from costly silk to cheap rayon. At 40, he was doing a $25 million yearly business...
When his postwar rayon market faded as low-priced nylon came out and consumer tastes shifted, he bought his way into cottons and nylon hosiery. From 1952 to 1958 Love bought 18 key companies-often for a mere fraction of their real values. Last week, eying a new market, he was close to closing a deal to buy a major maker of carpets...
...groundhog darted into a clearing. His top worry of the day was checking the waters of the Pigeon, Hominy, Davidson and other rivers to be sure that they were flowing silt-free; miles below three North Carolina communities and some of the state's biggest paper, cellophane, rayon and nylon plants were depending on a steady 100 million gallons daily...