Word: rayons
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Fabric is also a keynote this year. The ruling thought is to make wood look like cloth, cloth look like fur, and fur look like fabric. Dacron has coped the crown from rayon, nylon, et al. Poodle cloth is indistinguishable from persian lamb, and the glittering sheen of furs resembles satin more than sable...
...Food prices jumped more than 1% in a fortnight to an alltime high; and the drought (see NATIONAL AFFAIRS) would probably send them higher. In the textile industry, mills operating at half speed only a few months ago were close to capacity, and prices of such items as acetate rayon yarns were boosted last week...
...slump in textiles hit some companies hard. American Viscose (rayon & acetate yarns) saw its net almost halved to $3,400,000. Easing demand in the chemical industry had also shaved many earnings. Union Carbide's net was down 20% to $23 million, and DuPont's firsthalf sales were off along with its net ($2.12 per share v. $2.20 in 1951). On the other hand, fast-expanding Mathieson (TIME, July 21) racked up a 9% profit gain to $2,900,000, and drugmaker Parke, Davis, which has been able to turn a profit for 75 consecutive years, reported record...
When Nichols took over Mathieson, the company was barely keeping pace with the fast-growing chemical industry. It had only three plants, turning out caustic soda for making rayon, soda ash for glassmaking, and liquid chlorine. By a series of mergers and purchases, Nichols expanded to 20 plants and moved into other fields. He bought a fertilizer company and two of the biggest sulphuric acid plants in. the world, pioneered in the field of petrochemicals by extracting them from natural gas far from the well and close to the customer...
...that businessmen, having cut their inventories to the bone, were beginning to end their own buying strike. One furniture maker reported new orders 36% above last year's. The hard-hit textile industry picked up to the point where raw wool prices were on the rise again, and rayon and acetate shipments were up 4½% since March. The wholesale-price average of all commodities turned up 0.1% for the week, indicating a stiffer demand for raw materials. Moreover, construction, long a mainstay of the boom, was still running 5% ahead of last year's level in spite...