Word: rayons
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...when every aspect of the national effort has to be directed into the most economical channels. The Government's new role in industry constitutes an economic revolution against self-directing free enterprise. The Cleggs of the cotton industry and vigorous leaders in young industries like aircraft, plastics, and rayon textiles, might salvage a sizable chunk of the industrial process for free enterprise as it is known in the U.S. But in the planning for cotton, Britons could see the pattern for the British version of "free" enterprise, with the state as efficiency expert as well as overall planner...
...three years. Last week Wildman Little did turn a trick. He paid $12 million to Benjamin Brown Gossett for his mills in Charlotte, N.C. and Anderson, S.C., thus adding twelve southern mills to Textron's 13 in New England, and more than doubling Textron's cotton and rayon capacity. But Little still has to perform his main trick-making Textron the most integrated and most profitable U.S. textile company...
...home, the coal industry was not meeting the demand either. Some British industries (rayon, chemicals, pottery and toys) were booming. But their output was restricted by lack of coal. Last week 500 of Britain's industrial plants had only one week's fuel supply. By Easter the coal-burning British railroads would have to reduce traffic or else some industrial plants would have to close down altogether...
...Wanted at Home. Domestic consumption of cotton has been dropping steadily for three years. Textile mills, short of manpower, have used less. And synthetics, which have been getting steadily cheaper and better, have taken over cotton markets. Example: in 1935, no rayon was used in U.S. tire fabrics; last year, tire makers used the equivalent of about half a million bales of cotton. (Rayon is now actually cheaper than cotton when wastage in manufacture is counted...
...forced to increase its planting till it is now an exporter. Other onetime customers of the U.S. may not buy either, because they: 1) cannot buy without U.S. loans; 2) would rather buy in non-U.S. markets, thus save what dollars they have; 3) would rather use rayon made from their own forests...