Word: rayons
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...week in Manhattan, whither had swarmed retail-clothes buyers from 48 States to see the first collection of fashions wholly controlled by war needs. WPB, fashion's new dictator, had shaken clothes makers with restrictions on materials, dyes, slide fasteners. Pure wools and silk are disappearing fast and rayon supplies are not inexhaustible-manufacturers have had to piece them out with reprocessed fibers, re-used wools, the new cloth made of milk (aralac), mohair, rabbit fur, and with cotton gabardine, corduroy, velveteen featured for winter...
Liquid Legs. As silk stockings evaporate from the nation's store counters, cosmeticians are rushing in to challenge rayon. Liquid stockings are on the way. Last week in New York, one salon opened a "Leg-Bar"; showed waterproof, streak-proof, runproof, cosmetic stockings in giant lipstick form (called "leg-sticks"), in spray guns, in cakes, in bottles. Seams are applied with an eyebrow-pencil. To many women the whole thing sounded messy...
Pulp magnified the confusion in paper. Since wood pulp is also a raw material for rayon and for explosives, and since the Scandinavian source was cut off, a pulp shortage was expected. But North America found it was self-sufficient in wood pulp, so long as it could not export it for lack of ships...
...doctor told how he finally traced the rash to its cause-the brilliant carmine nail polish used by the patient. The patches of rash at the back of the knees had him stymied, until the woman volunteered that she used colorless nail polish to stop runs in her rayon stockings...
...picnic. Fearing bare shelves when their stores were customer-packed, storekeepers last summer told their buyers to start buying more and buy it faster. They did. First they bought "hard" lines-radios, refrigerators, kitchen stoves, rubber goods, bicycles, typewriters, etc. Then they rushed after "soft" lines-woolen, cotton and rayon goods, stockings, dresses, men's suits, shoes, hats. To make sure they got enough, buyers quit the long-standing practice of buying only 60-90 days ahead, started buying for six to eight months. Last week many storekeepers were even placing Christmas orders...