Word: rayons
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...bride wears Navaho earrings and a rayon huipil embroidered with paste pearls. In her hands she carries Steppenwolf. The groom looks dashing in a white manta shirt with brass buttons and a red sash to hold up his droopy drawers...
...boom-which has spread to everything from long-John underwear at $10 a set to wall hangings at $500. After Annie, the West Coast tie-dyer most in demand is Artist Bert Bliss, who has been at it for more than 20 years. Bliss, who works with rayon chiffons, cottons and velvets, does his dyeing in the kitchen, like any housewife. And instead of Annie's concoctions of lye and anilines, he uses a home dyeing product called Rit, right from the supermarket shelf...
...toughest task was to develop a throwaway that was soft yet strong and moistureproof. For that, the engineers came up with a three-part design consisting of a quick-drying inner lining of soft rayon-like material, a middle layer of absorbent tissue wadding, and an outer sheet of waterproof polyethylene. By way of acknowledging that babies differ widely, the designers made Pampers in three sizes-"newborn," "daytime" and "extra strength" for overnight...
Five Minutes a Year. A prime reason for Goodyear's historic success has been innovation-or, as Chairman Russell DeYoung puts it, "You can reflect on past glories for five minutes each year, then forget it." Goodyear's firsts include the rayon cord tire in 1938, the nylon cord in 1947 and the polyester cord in 1962. Last week the company's latest creation was introduced: a polyester and fiber-glass tire, which will be sold as a replacement for original equipment tires and is said by the company to have twice their lifetime. More expensive than...
...shoulders-in a small loft in Beverly Hills. "Rudi was doing these crazy sketches, but nobody knew what to do with them," says Bass. But with Gernreich designing and Bass handling the business end, the pair produced a line of loose-cut, tightly belted dresses in ordinary ginghams and rayon tweeds. The operation was tiny, but, says Rudi, "for the first time, I could do what I wanted to do." Says Bass: "It was really a wild line, like a car with wings. Sometimes I thought I was committing suicide...