Word: rayons
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...green (chiffon, one shoulder). As guest after guest floated in with the same model, smiles stiffened, eyes glazed. Fascinated, society editors began to keep score. They counted 15 to 20 women wearing identical or indistinguishable gowns (at $160 for the Starr silk-chiffon original, $80 for a rayon copy...
...vast bulk of blanket sales is still in the cheap (under $5) rayon blends, which tend to shrink and wear badly. But in the quality field, thermals are the up-and-coming item. This year 7,500,000 thermals will be sold, as compared with 400,000 wools, 5,500,000 electrics and 5,000,000 acrylics. Most blanket-makers now produce thermals ranging in price from $3.99 to $20. They would much rather not. But three years ago a bedspread manufacturer, Morgan-Jones, put the first cotton thermal into U.S. stores. With little advertising except by word of mouth...
This season the industry's ugly duckling is getting the full beauty treatment by manufacturers intent on covering the whole market. The thermal now comes in wool, rayon, Dacron, Creslan and Acrilan, as well as the popular cotton, and in shades like curry, persimmon, melon, hollyhock, sand and avocado. It may be bound in velvet or nylon suede, patterned in flowers and leaves, checks and tweeds, stripes and plaids...
...House, and De Gaulle, after all, does live in a palace. No. 10's charm is the English quality of restraint. The Mac-millans, who lived during the restoration in nearby Admiralty House, held down tight on interior-decoration costs, winding up, for example, with walls of woven rayon instead of damask in some rooms. "I am heartbroken by the result," moaned Architect Raymond Erith...
...threat to rayon is the slow gain of nylon in auto tires, which account for a fourth of rayon's market. The automakers all use rayon in their tires because nylon tires thump after standing for a period, leading drivers to believe that something is wrong with the car when they start rolling. But the nylon industry is trying to work out the thump, and the eight U.S. rayon makers (biggest: American Viscose) do not expect to hold off nylon cord forever...