Word: rayovac
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Through such fans Jordan has, according to FORTUNE magazine, added $10 billion to the economy. What makes him a perfect pitchman for absolutely anything (Nike, Gatorade, McDonald's, Oakley, Rayovac, WorldCom...) is that he wins. While his skills were once those of Baryshnikov, age and triple-teaming defenses have grounded him. So, like Sinatra after he lost his crooning voice, Jordan, with delimited skills, developed an even better game. Through practice, his fadeaway jumper, passing and defense are twice as good as when he started in the league. During the last seconds of the play-off series with the Pacers...
...Rayovac batteries Chicago Chevyland dealers...
...French Market chicory coffee, a bag of garlic cloves suspended from the ceiling, a cold box full of sandwich meats, boudin and cheeses, a teakettle and a coffeepot, four fire extinguishers, three boxes of Raid mosquito coils, a can of Hot Shot fly and mosquito killer, kitchen matches, a Rayovac Workhorse flashlight, salt, a toolbox, two spinning rods, a case of Budweiser -- and Richard Cretini, the captain, who likes to be prepared...
...stake in the region still have enthusiastic hopes for the Reagan plan. Says Thomas Johnson of the American Chamber of Commerce of Guatemala: "It's marvelous. It's perfect. It's just what we needed." U.S. firms in the country include Texaco, General Telephone & Electronics, Rayovac and Du Pont...
After six months of experimentation, the Army raised the December production goal from 100,000 to 400,000 cells a day. For this the new plant needed 1,500 full-time workers. In Madison, no such labor supply existed. RayOVac President W. W. Cargill decided to form a civic committee to mobilize bank officers, professors, corporation executives, housewives and white-collar workers with free evenings and leisure time. Fortunately, the work was simple. Anyone could learn some job in ten minutes...