Word: razors
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Dates: during 1960-1969
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...introduction to the problems and the advantages of living in the new luxury barracks when I discovered that my neighbor was reusing the razor blades that I disposed of through the slot in the back of my medicine cabinet onto the bottom shelf...
Perhaps not since the first postwar Volkswagen gunned into view has there been such a word-of-mouth consumer success as the Wilkinson Super Sword-Edge razor blade. When it was first introduced in Britain by the stodgy, 1 go-year-old Wilkinson Sword Ltd. (sword cutlers by appointment to Her Majesty Queen Elizabeth II). the Super Sword immediately took over 10% of the British blade market. Men who normally scraped through three shaves with the best blade available found they got more than ten with a Super Sword. Its farne spread to the Continent, then to the U.S.; supplies...
Last week Boston's Gillette Co., the king of razor blade makers, recognized that it could no longer ignore Wilkinson's threat to its markets-no matter how reluctant a threat it might be. Before many months, announced Gillette Chairman Carl J. Gilbert, Gillette will introduce a stainless steel razor blade of its own. Gilbert, too, seemed to regard the new blade as a bit of a bother that would do little to help Gillette earnings. "As we see it now," says he, "the real significance lies in the direction of increased customer satisfaction with our products...
Barbie and her wardrobe reflect a favorite Mattel device that Elliot Handler calls "the razor and razor blade" technique. Explains Handler: "You get hooked on one and you have to buy the other. Buy the doll and then you buy the clothes. I know a lot of parents hate us for this, but it's going to be around a long time." Parents, in fact, get scant sympathy from the Handlers, whose advertising is admittedly designed to evoke the razor-razor blade urge in children. Says Elliot Handler unapologetically: "We feel it's up to the parents...
...heap is Harold Robbins, a sometime Hollywood screenwriter whose long novel The Carpetbaggers ran into the millions of sales. Robbins writes with a spade, and of course he heaped Carpetbaggers with sex; a choice passage follows a call girl as she shaves a particularly hairy client with a straight razor and jasmine soap, dumps him into a jumbo bathtub, pours champagne over him as if he were a quart of fresh strawberries, then jumps in to help him splash...