Word: razors
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Dates: during 1980-1989
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From there on the company's history reads like a compilation of the shaving industry's greatest hits: 1946, Gillette brings the world a plastic blade holder, eliminating the messy, dangerous, individually-wrapped blades that had been the national standard; 1959, the company perfects the extra-smooth silicone-coated razor blade; and 1965, the first razor with a fully-contained multiple shaving cartridge is introduced to American shavers by Gillette...
Then came 1971, and the moment that changed the way the world shaves forever. Working in conditions of absolute secrecy, Gillette scientists perfected a shaving technique known as "hystersis"--a two-blade system in which the first razor gave the beard a rough cut and then cunningly pulled it away from the face. . . where a second blade (placed exactly 60 one-thousandths of an inch behind the first) could snip it close to the skin before it had a chance to fall back in place. The result: the world's closest shave. They called the razor TRAC...
...excitement that rippled through the factory when production lines started gearing up to meet the huge demand generated by the TRAC II line. "It was very exciting, very interesting," reminisces 45-year Gillette veteran Irene Costello. "You could really feel that it handled better," she adds. Since 1971 the razor has experienced a few improvements--the invention of the economical, disposable Daisy razor for women in 1975 and Good News! disposable for men a year later, the ATRA swivel head system in 1977 and, most recently, the ATRA Plus shaving system with an attached lubricating strip--but the company...
...Gillette is dedicated to wet shaving versus electric razors, and in wet shaving we are fully behind the double-blade system," says Safety Razor Division spokesman Charles Conway. Conway shaves with the company's newest model, the Atra Plus...
...smoothness and ease of use, and black demerits for cuts and scratches. The responses are recorded, tallied and analyzed by computer and used in the development of new products. Given Gillette's history as a shaving innovator the room may truly be said to be the cradle of the razor and blade as we know them today...