Word: razors
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Dates: during 1990-1999
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...Shaving Headquarters rivals the Pentagon's. The Mach3 is manufactured inside the Plywood Ranch, a section of the factory floor that is actually barricaded by steel. In the only major breach Steven Davis, an engineer at Wright Industries, a subcontractor that built one of the machines that manufacture the razor handles, was nabbed by the FBI and the U.S. Attorney's office and pleaded guilty to trying to sell a sketch of the Mach3. On Friday he was sentenced to two years and three months in federal prison...
More than 500 of America's best engineers, with degrees from such places as M.I.T. and Stanford, built this razor while their friends worked on the Mars Pathfinder. "In recruiting engineers," says Terry, "I say nowhere else makes thousands of miles of the sharpest thing known to man and has to worry about interaction with biological tissue. You don't have to worry about persuading them after that." Dan Lazarchik got a degree in mechanical engineering from M.I.T. and a master's in technical engineering from Boston University. "At first friends say, 'What's to it?' But it's amazing...
More than 300 volunteers take part in the shave-in-plant program. These men come to work, remove their shirts, enter one of 20 booths, receive shaving gear from a lab-coated technician, shave the left side of their face with one unmarked razor, the right half with another, and input their preferences into a computer. They risk profuse bleeding, they are not paid, and there is a sizable waiting list. This proves one of three things: either, as Gillette claims, its employees are very proud, or men are excited by all new technology, or people would rather shave...
These shavers are not testing the Mach3. They are testing the next razor, probably due out in eight to 10 years. The designers are done conceptualizing that one, guided by their motto, "If there's a better way to shave--and we believe there is--we will find it." When delivered by Mike Cowhig, a 30-year Gillette employee and senior vice president of manufacturing and technical operations, it sounds less like a threat to the competition than like something from Captain Kirk...
...Mach3 will arrive in stores in July, priced at $6.29 to $6.79 for four cartridges, or 35% more than Gillette's Sensor Excel. It will be promoted by a $300 million marketing budget that will include an ad involving a jet producing three sonic booms before morphing into a razor wielded by a guy who looks as if he grows as much facial hair as Matt Damon...