Word: razors
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When I got my first razor in tenth grade, it was an electric. I've never given it much use, and for that reason it's lasted, and I've never bought another. Shaving simply isn't a priority with me. Not that I would be described as stubblefaced. It's just that I'm stuck in that stage when the difference between my shaven and unshaven faces is not apparent to the casual observer...
Nonetheless, I recognize that the daily, violent removal of facial growth is as good as a requirement for the majority of American men. It is therefore no small piece of news that the Gillette Company is this week unveiling its first new razor in more than a decade. As the Boston Globe reported last week, the new razor--the Sensor--has 20 patents and 13 moving parts...
...highly unlikely that Mockler consciously conspired to create that message. His only real goal is to sell razors, and he probably just told the Globe reporter the first thing he thought of. Nevertheless, his words--like those of most corporate advertisers--serve to gloss over huge social as well as material inequalities: We're all in this facial thing together, the whole world over. For the first time, a Gillette razor will have the same name worldwide. And worldwide we'll all be happy with "the best...
Democracy seems only to be in Colman Mockler's heart when it comes to razors. He has no problem with trying to snatch a bigger share of the world's $2.4 billion razor market for himself. Or with owning a South African subsidiary. Or with serving as one of seven people who as the Harvard Corporation can make any decision they want to about this university without being accountable to anyone...
...Gillette Sensor is the Harvard Yard of the razor world. It's damn pleasant, and anybody who wants to can enjoy it--and that should be enough to keep us happy for life...