Word: razors
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Last September they began a three-month meeting to work out the initial reductions on everything from lemons to razor blades and burlap. When the agreements were averaged out, they amounted to 27%, instead of the treaty-set minimum of 8%. At next August's meeting, the cuts may go deeper. Already two more nations-Ecuador and Colombia-have asked to join, and by August, the Latin American common market should include 86% of Latin America's territory, 81% of its population, more than 70% of its gross product, and 60% of its total trade...
...tragedy of the Bluebelle. "Oh, my God," stammered Harvey when he heard the news. "Why, that's wonderful." A few minutes later, he excused himself, slipped out of the hearing room, went to his motel, slashed his left thigh, his ankles and his throat with a double-edged razor blade...
...gloom that hung over Cincinnati last week as the World Series ended in five games hung just as thickly over a Boston executive suite. The annual radio and television World Series sponsorship costs the Gillette Co., the world's largest razor-blade manufacturer, a flat $3,000,000, whether the series goes four or seven games. "You root for anyone you want for the first game,'' is a Gillette axiom. "After that, you root for the underdog so that Gillette can get its full seven games worth of advertising...
Gillette was founded by a man who needed a shave. Standing in front of his mirror one day in 1895 with only a dull straight edge. King Camp Gillette, a salesman of bottle tops, suddenly had a vision of a flat, two-edged safety razor centered in a perpendicular holder. Gillette scraped up some money from friends, formed his company in 1901. He placed his own bushily mustached face on every package of blades, and launched a widespread advertising campaign to debeard the U.S. male. So successful was Gillette that his face became a medicine-cabinet fixture and the close...
Beauty Bandwagon. Looking for an advertising campaign with special appeal to men, Spang gambled on radio sponsorship of the World Series in 1939, sold so many razors the rest of the year that he committed Gillette to the sponsorship of a Cavalcade of Sports-football bowl games, weekly fights, and racing's Triple Crown. During World War II, Spang sold the Pentagon on Gillette as the standard G.I. razor, came out of the war with 16 million permanent customers. With the domestic market nearly saturated, Gillette overhauled its overseas operations (which today account for 50% of the company...