Word: razors
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They splintered boards with their bare feet, punted skewered apples off of razor-sharp sword tips while blindfolded and performed a fight routine to hip-hop beats...
...patents filed for wireless payments, keyless entries, cosmetics mixing, laundry tracking and patient monitoring. Think of it as the me-generation successor to the bar code, a technology that initially had its own Big Brother rap to beat. Bar codes identify a category of products. All Gillette Mach 3 razor blades, for instance, have the same code. With RFID tags, each packet of Mach 3 blades would have its own unique Electronic Product Code (EPC) embedded in a microchip no bigger than a piece of glitter. Projections vary wildly, but analysts say today's $1 billion worth of RFID sales...
...retail giants alone lose up to $70 billion a year in potential revenue because of their labyrinthine backroom networks. Half of that loss results from failure to restock popular items. The rest comes from lost or stolen items (shrinkage, in the parlance), particularly stuff like Gillette's Mach 3 razor blades and Duracell batteries--possibly the two most frequently stolen items in the world. (If you doubt it, look at all the Mach 3 blades selling on eBay, says Ashton.) What if a retailer could always know the whereabouts of every razor blade? The Accenture consulting firm, an Auto...
...Some of the letters' authors are as young as nine. Several have been locked up for three years or more, and their writings depict an arid dystopia of razor wire, beatings, attempted suicides and surveillance cameras?hopelessly remote from the great Australian dream of a swimming pool and backyard barbecue for all. A letter from an Iraqi embodies the pathos: "I am half dead... I am ashamed to tell you I really need some warm clothes and shoes if you please. They never give me anything in this three year [sic]." A 14-year-old Syrian wrote, "I am maybe...
...brand management were a religion, Rita Clifton would be a deity. The wry 45-year-old Brit heads Interbrand, the firm that named Prozac, Viagra and the Mach3 razor. She has just joined the board of Dixons, a British tech retailer whose stable of brands includes its flagship online store and the magazine PC World. Information overload may make branding more important than ever. "People are going to edit out some of what they receive, just to stay sane," she says. "Branding is potentially a very good navigator." And that's great news for brand Clifton...