Word: razors
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High Art doesn't have the humor or the steely self-assurance of Bound, a razor-sharp thriller/campfest that acknowledged the clichéd phoniness of shorthanding a woman's skill with bathroom pipes as an instant flag of lesbian sexuality. High Art, by contrast, scores aces for slinky atmosphere but overdoes the seriousness, offering a somber, compellingly seedy, but occasionally lethargic story where the sexual roundabouts that "shock" its various characters are rarely if ever shocking to us. By the time Lucy's saddled with a cartoonish Jewish mother, Cholodenko seems as starved for inspiration as Great and Lucy...
...refuses to speak a word, but he does show off an arm full of tattoos. The intricate, dense, almost abstract blue-green filigree seems to say, "This is your brain on crank." The next show-and-tell item is the eyeglass case in which Dracula keeps his syringe and razor blade. The case's interior is obsessively decoupaged with tiny, interlocking pictures snipped from magazines...
More than 300 volunteers take part in the shave-in-plant program. These men come to work, remove their shirts, enter one of 20 booths, receive shaving gear from a lab-coated technician, shave the left side of their face with one unmarked razor, the right half with another, and input their preferences into a computer. They risk profuse bleeding, they are not paid, and there is a sizable waiting list. This proves one of three things: either, as Gillette claims, its employees are very proud, or men are excited by all new technology, or people would rather shave...
These shavers are not testing the Mach3. They are testing the next razor, probably due out in eight to 10 years. The designers are done conceptualizing that one, guided by their motto, "If there's a better way to shave--and we believe there is--we will find it." When delivered by Mike Cowhig, a 30-year Gillette employee and senior vice president of manufacturing and technical operations, it sounds less like a threat to the competition than like something from Captain Kirk...
...Mach3 will arrive in stores in July, priced at $6.29 to $6.79 for four cartridges, or 35% more than Gillette's Sensor Excel. It will be promoted by a $300 million marketing budget that will include an ad involving a jet producing three sonic booms before morphing into a razor wielded by a guy who looks as if he grows as much facial hair as Matt Damon...