Word: rca
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Dates: during 1940-1949
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...Microgroove records, with their clearer tone and 22½-minute playing time on each side, represented a much needed technical advance. But they also cut into other record sales by carrying an entire symphony on one 12-inch record for $4.85 v. $8.50 for a six-record RCA Victor album. And L.P. records scared phonograph buyers off; they didn't want to buy phonographs that turned at the old speed, especially when rumors got around of the new Victor record...
...singers and record men, RCA Victor last week showed a prized secret. It was in the shape of a new seven-inch, unbreakable, paper-thin record that played as much music as a 12-inch ($1.31) disc. But it will reportedly sell for much less. There was one big catch; the record had to be played at 45 revolutions a minute (instead of the standard 78). Thus, to play it, phonograph owners would need an expensive special attachment...
Dealers thought that the new Victor record would make things even worse. Though Victor was mum on its record, the industry expects it to go on sale early in 1949, and RCA was reportedly dickering with Capitol Records and Decca to make the record standard for the industry...
...Victor's Studio One (formerly a horse auction barn). Some of them clustered at the piano and timidly tried out the unfamiliar words of the oldtime fox-trot I'm Just Wild About Harry. The 11½-month-old recording ban was over (see BUSINESS), and RCA Victor publicity men had chosen as Victor's first record a Christmas message for Harry Truman...
Shortly before 5, an hour & a half late, a stumpy little figure in dove grey hat and black overcoat came through the frosted glass doors from the street. Flanked by his lawyer and RCA's David Sarnoff, J. Caesar Petrillo, boss of the union musicians, had arrived...