Word: rca
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Dates: during 1940-1949
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Quick to jump at the opportunity was RCA, which has sunk more than $10,000,000 in television development, thinks it has the foundation for a great new industry with millions of sets in U. S. homes, with millions of dollars in created income for entertainers, salesmen, writers, technicians, factory workers. To its factory in Camden, N. J. went orders to step up production of receivers, then averaging about seven a day. To its sales department went orders to get ready to sell 25,000 television sets because RCA: 1) was ready to begin taking some revenue from its pioneering...
Natural but catastrophic was RCA's next step: a full-page advertisement in Manhattan newspapers announcing regular program service, advertising its highest-priced home receiver ($395). Two days later the blow struck: an FCC order summarily suspending its permission for commercial telecasting. Its reason: "television promotional activities" by RCA. Television sets should not be foisted on a large public, FCC implied, until there has been more improvement in the quality of transmission. This week, FCC begins further hearings "to determine whether ... the achievement of higher standards for television transmission are being unduly retarded by ... the Radio Corporation of America...
Stunned by FCC's foray in the field of consumer protection, RCA was mum, said nothing about its own willingness to stake its reputation that television was ready to go. Less than mum were editorial writers who thundered at what seemed to be arbitrary restriction of a new and promising industry. To answer them lean, balding FCC Chairman James Lawrence Fly last week took to the air. Gist of his defense: if RCA's transmission methods should be superseded by technological developments (now being tested by Philco, DuMont and other RCA competitors), its sets would be useless, purchasers...
Annapolis-Man Fly took time on the Mutual chain, later decided to broadcast at the same time on NBC's Red network (owned by RCA). Wryly RCA canceled Molle Shaving Cream's Tuesday night "Battle of the Sexes" program to let its listeners hear what...
Approximate cost (in advertising revenue) to RCA for a spanking on its own net work...