Word: rca
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Dates: during 1960-1969
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Though many would-be purchasers grumble about the high cost of color, price seems to be secondary to style and quality in the eyes of most buyers. Discount houses commonly offer small, 19-in. color sets for less than $300, and RCA last week temporarily cut the list price of its cheapest set from $400 to $380 in a one-shot promotion. These stripped-down, metal-encased models do not move as fast as the higher-priced ones; the hottest sellers are the walnut or mahogany models that have such popular accessories as remote controls and automatic demagnetizers and sell...
...parent company, the Radio Corporation of America, color it green. Under the prod of Board Chairman David Sarnoff, 74, the company sank $130 million into color TV before getting a penny out. Now RCA manufactures most color-television tubes, licenses the rest. With an estimated 3,000,000 color sets (which start at about $380) now in use in the U.S., and with the new NBC schedule as a come-on, the number is expected to jump...
Color TV is RCA's leading consumer product in volume of sales, and the clutch of future orders has already backlogged. What's more, the American Research Bureau reports that in color-equipped homes, NBC flays the opposition with every tinted offering. All of which, of course, explains the ecstatic cry over...
...FRENCH PROGRAM (RCA Victor). French piano music has a tendency to sound delicate and slightly frostbitten. Artur Rubinstein breathes warmth and life into it, without ever losing his exquisite urbanity. His tribute to France, his home for much of his life, includes two Intermezzi by his late friend Francis Poulenc and La Vallee des Cloches by Ravel...
About two-thirds of the major U.S. corporations now stake some of their recruits to advanced degrees. Bell Labs, RCA and other companies offer a combination work-study program. The recruit puts in two days a week at the company, studies three days at a nearby university, and collects $6,000 to $10,000 a year. For just taking a temporary job at Hughes Aircraft last summer, Engineering Student Fred Luconi was staked by the company to a fifth year at M.I.T.-with no strings attached...