Word: rca
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Dates: during 1970-1979
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...that he was leaving the magazine that day, thanked the staff and left the room to applause. The whole performance lasted perhaps two minutes. Then Graham took the podium and delivered another shock: Kosner's replacement would be Lester Bernstein, 58, a vice president for corporate communications at RCA who had left Newsweek in 1972 after being passed over for the editor's job. It was the fourth change in top editors at the magazine in the past ten years...
That poor mutt on the RCA label. For half a century he has been sitting by the victrola, one ear cocked to the horn, checking out the sounds with the same expression on his earnest face, as if he expected the machine to throw him a bone. He has weathered considerable changes: shellac to plastic; hand cranks to separate components; 78 to 45 to 33; mono to stereo and, most recently, a skirmish with quad. There is a revolutionary change coming up, however, that bids fair to wag his tail and pin his floppy ears back...
Digital recording-a process that radically improves the sound of conventional phonograph records and could eventually make them obsolete-may be the single biggest sound advance since technicians discovered that two speakers were better than one. "I won't say when it will happen," says RCA Records Division Vice President Thomas Z. Shepard, "but digital is definitely on its way." Robert Ingebretsen, vice president of a digital recording company called Soundstream, Inc., compares conventional record listening to "looking out a dirty window: you can see, but not perfectly. Listening to a digital recording is like looking out the same...
...least one high executive has been fired, others have been transferred to RCA, and more have left on their own steam, usually after their responsibilities were tapered. "When you have a company with as many difficulties as we have had, you have to adjust functions," said Pfeiffer blandly. "Sometimes able people have to paint on smaller canvases." She added: "There will not be a lot of firing in the next several months. But there will be additional key changes...
Pfeiffer answers to Silverman, but it is widely assumed that she has a clear line to RCA Chairman Griffiths. Her main areas of concentration are government relations, legal affairs and employee relations, and she has also been what Silverman calls a "third eye," or a disinterested critic, in prime-time programming. Naturally enough, Silverman has devoted almost all his attention to programming. Says an NBC executive: "Fred is like an eager little boy with a highly developed feeling and sense of how to fix programs, and he couldn't care less about all this monkey business about corporate skill...