Word: reach
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Dates: during 1990-1999
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...looks skeptical as I plug in the car adapter ($120 from Port, based in Norwalk, Conn.) that will power my Toshiba laptop from her cigarette lighter. But right on cue, a green dot pinpoints our starting location on a detailed map and then morphs into an arrow as we reach the West Side Highway...
...rifle. I was against going to an Indian hill without a weapon, but I saw everybody who was being sent across the Loc was going there empty-handed. We were told it was for the sake of secrecy. It took us three days of walking and climbing to reach the Indian posts. We found they were empty. Our job was to prepare makeshift bunkers...
Here's the pitch: capitalism thrives on the reduction of friction, and the Web is the most effective friction reducer since the assembly line. The dot-com revolution hit first for consumers; as soon as Amazon, for instance, put millions of discount books within buying reach of anyone with a modem and a credit card, ordinary bookstores had to change or die. "E-markets have had a very significant impact," says Tim Minahan, an e-commerce analyst for the Aberdeen Group. "And you're going to see that on the business side as well...
...cross-border takeover binge; ditto tour operators. Travel agents, pressured on every side, are restructuring their businesses and forming large entities with muscle power of their own. Cruise lines, car-rental firms and rail and ferry companies are racing to consolidate into giant groupings with global ownership, reach and resources. "In a competitive environment, you've got to link up with partners if you don't want to be marginalized," says Dominique Patry, head of international affairs and alliances for Air France. "All companies are looking for ways to hang on to their customers...
...name of the tourism game. Four giant alliances, led by Star (United, Lufthansa, SAS, Air Canada, Thai, Varig, Ansett Australia and Air New Zealand), account for more than 60% of world airline traffic today. "Alliances give airlines the advantage of retaining their own identity while getting a global marketing reach," says Tim Goodyear of the International Air Transport Association, based in Geneva. Star is run by a management board and boasts integrated check-ins and sales forces. Other alliances allow partners to sell seats on one another's flights...