Word: reach
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...that winner has no real financial value as a business. That is why marketers are fooling around with MySpace and Facebook, so far with very little success. They will turn to Twitter because its annual user growth rate will probably hit 1,000%. But how does a marketer reach people who do nothing but send tiny 140-character messages into cyberspace? Trying to put a square peg into Twitter won't work, but a lot of capital will be wasted in proving that Twitter is a bad fit for advertising...
...advertising industry is up against the largest problem it has faced since perhaps when it found a way to reach a national audience in magazines in the early 20th century. TV, cable, magazines and online properties are all attractive ways to reach consumers, but none of them is exhibiting the kind of growth that TV did in the 1960s and the Internet did from 1997 to 2006. People are spending their time on YouTube and Twitter now. Neither has any reason to recommend it as a way to reach people to sell products or services. The roadside billboard is about...
...After that, the loan is normally refinanced. But the recession has eroded the fundamentals of even good refinancing candidates. Property values have plummeted, with sale prices down as much as 45% from the peak in 2007, Deutsche Bank reports. And vacancies are up - expected by year's end to reach 13.5% for retail and 17% for office buildings - cutting potential income that commercial properties need to make their mortgage payments. Some areas will be even worse. Vacancy rates in midtown Manhattan, already at 12.7%, are expected to reach 19% by year's end, real estate experts...
...Instead, players and the coaching staff often reach this decision together. Sometimes a coach will actually encourage a player to drop the sport. Yet managing a team after losing a player remains a challenge. Recruiting plans must adjust, and remaining players are shifted around to fill gaps...
...mountain of books eclipsing the light at the end of the tunnel? We might be getting down to the wire, but with the last onslaught of projects and papers, there’s still a risk of collapsing before you reach that elusive finish line...