Word: reach
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...these things - and do them right - and the national obesity epidemic just might be brought under control before some kids struggling with their weight today even reach middle age. "If we got this way over the last 30 years," says Galson, "it's not going to take us centuries to get back. We could reverse things at the same speed or even faster." Americans will continue to love good food; the trick will be to learn to love good health even more...
...Basically, he's betting that, at $199 a pop, he'll sell so many iPhones that Apple will dominate the rapidly developing mobile Internet platform. Indeed, he believes that this new phone is so compelling - and so within the reach of the masses - that it's worth revisiting the deal he struck with AT&T for the 1.0 version, which reportedly gave Apple up to $12 to $18 per month on every iPhone that AT&T serviced. Instead, AT&T and other international carriers will now be providing a subsidy-supposedly about $200 a phone - to make the device affordable...
...That's not a local phenomenon, by the way. By broadening Apple's reach to 70 countries, people all over the world will now be able to buy a new iPhone. While the iPhone now accounts for 19% of the U.S. market, its global market share is less than 5%. Jobs said that the cost would not exceed $199 anywhere on the planet-a great deal for people who make euros rather than dollars...
...While the work of most journalists is complicated by Sandinista secrecy, cartoonists tell a story that reporters can't; and they reach a larger audience in a country with high levels of illiteracy and low levels of formal education. That combination of factors makes cartoonists important opinion makers, representing a strong critical voice in a country where the political opposition is weak...
...suggesting that climate legislation is beyond reach. In fact, I agree with Beinecke and others who think it's likely that President Obama or McCain will take action. Presidential leadership was the missing ingredient in the bill that just crashed and burned, but getting a good bill through Congress is no sure thing even when the President is engaged. And calling climate legislation inevitable is risky because it implies that the current tactics are working just fine and that a cap on carbon will be achieved as part of the natural course of events in Washington, without a titanic struggle...