Word: reach
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...perennial problems of marketing in India: How do you reach the 700 million people living in rural areas who, though poor, would still add up to a big chunk of change if they only knew about your products? That's something Satyan Mishra, 33, has spent a lot of time thinking about. Mishra is the founder and CEO of Drishtee, a six-year-old company dedicated to making services and goods found in cities available to country folk...
...company is one of a few that have shown bigger firms that there is a market outside the cities. Indian banks and retailers are developing innovative systems to reach the provincials. The Indian government likes Drishtee's delivery model and is looking at creating its own version with at least 100,000 centers across the country. Mishra, who has advised the government on how to set up such a system, says competition will be welcome. He believes Drishtee is perfectly placed to specialize in supply-chain management for companies hoping to reach the same market. "It's all about empowerment...
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...junior Mike Fucito said. Losing is no longer an option for the Crimson (10-3-2, 3-2 Ivy), currently ranked 15th in the nation. With losses to Ivy rivals Brown and Dartmouth already in the books, the league title is out of its reach. But with two games left to play, an at-large bid to the NCAA tournament is still a very real possibility. “With two victories, we’ll be able to convince the committee that we should play in the tournament,” coach John Kerr said. Harvard is coming...
Bhutto, exhibiting a newly discovered resolve vis-à-vis Musharraf, with whom she had hoped to reach a power-sharing deal, declared his announcement insufficient, and demanded that he remove his uniform immediately. She said Musharraf should release the original judges and let "the real Supreme Court" decide on his legitimacy. "We will accept the decision of that Supreme Court, which will be constitutional and includes those judges who are detained," she said. Up until now, Bhutto has avoided all references to Pakistan's judiciary, focusing instead on elections and a call for civilian rule...