Word: reach
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...Pepsi, and to companies around the world, the days when mass-market media is the sole vehicle to reach an audience are officially over. Instead of pouring millions of dollars into a Super Bowl commercial, Pepsi has started a social-media campaign to promote its "Pepsi Refresh" initiative. Pepsi plans to give away $20 million in grant money to fund projects in six categories: health, arts and culture, food and shelter, the planet, neighborhoods and education. People can go to the Pepsi website refresheverything.com - which can also be accessed through Facebook and Twitter - to both submit ideas and vote...
...priorities, and he did not need to conflate his good deed with a comment on a separate, and contentious, issue. Bill and Melinda Gates’ decision to direct their foundation’s funds toward an initiative they believe to be extremely important will allow vaccinations to reach those who need them, even if countries and international organizations focus their attention elsewhere, Gates should have focused on that fact instead...
...It’s definitely a good idea,” said Mather HoCo co-chair David L. Billing ’11. “I think we can reach a different group of people than the UC can just reach alone...
...stories may be the yogurt of the literary world, but there is a reason yogurt is so popular—it is impossible to truly dislike. At their best, her stories in “Too Much Happiness” are proof that the best writing need not reach for grandeur. However, Munro runs into the inevitable danger of writing within a narrow world, and her stories begin to seem undistinguishable from one another. Instead of presenting readers with a slice of Munro’s world, it starts to feel as if she were reaching out to her target...
...Tolstoy developed it too suddenly and Austen privileged convention over emotion. And for Nabokov, love was a clinical affair; a warm body lain on ice. Entomologist, chess-player, master of three languages, and arguably the greatest prose stylist of the 20th century, the ever-meticulous Vladimir Vladimirovich Nabokov could reach sublime artistic heights, my interlocutor admitted—but who would want to inhabit such chilly...