Word: reached
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Dates: during 1950-1959
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Coordinated by the American Booksellers Association, the advertisement was jointly paid for by 15 publishers and 126 booksellers (the names and addresses of 63 retailers appear in each of two geographically divided lists). This cooperative venture allows the advertisers to reach book buyers in a wide area, not merely the few major book-buying centers where publishers often concentrate their selling. Says Joseph A. Duffy, executive director of the American Booksellers Association: "It is well known among publishers and booksellers that a mention of a book in TIME leads to sales. In fact, TIME'S impact is regarded...
Because most of them are still wet, the pictures in Appel's latest Amsterdam show hang high out of reach of inquiring fingers. To demonstrate their wetness last week, the museum curator, who admires the artist, thrust one thumb into an inch-thick gob of red. "Appel doesn't mind," he reassured his visitor, smiling...
Although it was the Soviets who yielded last week, the Geneva conference has been notable for the compromises and concessions made on both sides in their efforts to reach agreement...
Gross national product will pass a rate of $500 billion early in the year and probably hit $525 billion before 1960 ends. It should reach $700 billion by 1970, predicted Emerson P. Schmidt, research director for the U.S. Chamber of Commerce...
...with what results-so that for Americans who have accepted the notions of William James and John Dewey, no less than for Nikita Khrushchev, truth is apt to be just a matter of whose ox is gored. Britain's logical positivists, who believe that philosophy can never reach beyond semantics, are engaged in the self-devouring enterprise of proving their right to say less and less about fewer and fewer things...