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...more generous and accommodating when it came to discussing the U.S., saying his May letter to Bush was a genuine effort to reach out. He spoke highly of Americans, based on his trip to New York. "My general impression is that the people of the United States are good people ... The people of the United States are also seeking peace, love, friendship and justice...

Author: /time Magazine | Title: A Date With a Dangerous Mind: Iran's President | 9/18/2006 | See Source »

...percentage of Harvard College alumni who donated to their alma mater declined last year to reach a 17-year low, according to figures released by the University. The rate at which alumni give back to their school, known as the “participation rate,” is sometimes viewed as a barometer of alumni confidence in an institution. Harvard’s rate fell slightly to 39 percent during fiscal year 2006—only a single percentage point lower than the previous year’s rate, but the College’s lowest since 1989. Fundraising...

Author: By Nicholas M. Ciarelli, CRIMSON STAFF WRITER | Title: Alum Giving Rate Hits 17-Year Low | 9/18/2006 | See Source »

...there limits to neuromarketing's reach? FMRI studies are expensive. Brammer says a medium-size study could cost from $94,000 to $188,000. Less expensive options can answer some marketing questions, though. For Unilever, Walla recently used a startle-reflex method that measures muscle control of eye blinks to determine that eating ice cream makes people happier than eating yogurt or chocolate. Another drawback of scanners: lying in one is hardly a natural environment for watching TV or spotting brands. But new versions that let subjects sit up under contraptions that resemble salon hair dryers should increase the comfort...

Author: /time Magazine | Title: Marketing: What Makes Us Buy? | 9/17/2006 | See Source »

...every possible customer, from the top-of-the-line Pentium speedster to $300 bare-bones desktops. The growth potential for Lenovo in its home market appears limitless. IDC forecasts that PC sales in China will jump 57% from 2006 to 2010, to 36 million units. The U.S. market will reach 68 million units...

Author: /time Magazine | Title: Lenovo's Global Gambit | 9/17/2006 | See Source »

...sport, and as a writer I'm fair game. You'd think I could just ignore Ed Champion (you can find him at edrants.com yeah, go ahead, don't all click at once), and most of the time I do. But it's harder than you'd think. Blogs reach a big audience. People read him. People link to him. Google frickin' loves Ed. Not long ago I set up a website of my own, and despite the fact that it's my website, and it deals with nothing but Lev Grossman, and it's located at levgrossman.com...

Author: /time Magazine | Title: My Mortal Enemy | 9/17/2006 | See Source »

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