Word: reaches
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...there limits to neuromarketing's reach? FMRI studies are expensive. Brammer says a medium-sized study could cost between $94,000 and $188,000. Less-expensive options can also answer some marketing questions, however. For Unilever, Vienna's Walla recently used a startle-reflex method that measures muscle control of eye blinks to determine that eating ice cream makes people happier than eating yogurt or chocolate. Another drawback of scanners: lying in one is hardly a natural environment to watch TV or spot brands. But anticipated smaller versions that let subjects sit up under contraptions that resemble salon hair dryers...
...bigger part, the more serious part, is the foreign element of instability in Afghanistan. Of blasts of explosions, of killings of engineers, of our clergy and our students. That is the part that I want the international community to focus upon more heavily. So that we will reach a solution eventually...
...Neural blockade - control of the various "gateways" through which pain signals reach our brains, is next. There' s no doubt that pain is ultimately a mental phenomenon whose survival value involves some kind of negative re-enforcement; we learn not to hammer our thumbs by punishing experience. There are times when there' s more survival value in not feeling pain though, and at those times, even injured, we often don't have pain. Anyone who has seen an action movie knows we can take quite a beating yet be oblivious to pain. This is neural blockade at the highest level...
...course. Wisconsin's Russ Feingold exasperated Judiciary chairman Arlen Specter Thursday by introducing four amendments to the surveillance bill Specter had negotiated with the White House last June. The bill failed to make it out of committee and, like the military commissions bill, faces an uphill battle to reach the floor for a vote...
...taking us seriously," he said. "A lot of the moderate countries are feeling isolated. Today the street is saying, 'You know, we tried the peace process. We keep hoping that the Americans and the international community will step forward, we keep hoping that Israel will make a difference and reach out to the Arabs. They are only beginning to see that the only way you can get America's attention or Israel's attention is through confrontation...