Word: reaches
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...ZenithOptimedia, an advertising buyer and research company, TV's share of the ad market in Western Europe peaked in 2004. Advertisers know all too well that digital TV's hundreds of channels and video-on-demand services have made it impossible for a handful of commercial channels to reach the enormous audiences they once enjoyed. Indeed, digital systems often come with digital video recorders (dvrs) that let viewers skip ads altogether. Meanwhile, video games, iPods, the Internet and other diversions are tempting people away from the tube. Europeans with Internet connections, for instance, spent an average of 10 hours...
...visit a virtual store where they can "buy" clothes. In its real shops, the retailer is setting up pods so customers can play the game in the store. Suzanne Egleton, marketing head for Ben Sherman, has worked in the games industry and thinks games are a great way to reach her target audience of men aged 18 to 34. It's an exciting new medium, she says, "and a lot of brands don't understand it. I wanted to be one of the first fashion brands to use it to target my audience." But while no one disputes the technical...
...serve the interests of justice. The state has an interest in finding out what really happened that night off campus. Abiding uncertainty does not make for a gripping TV show. But somehow in these very public cases that are tried in the court of public opinion long before they reach the court of law, we lower our standards too easily. Maybe the conflict and confusion surrounding the Duke case will make us watch a bit more skeptically, suspend judgment a while longer, the next time either the prosecutors or the defense try to persuade us to render a verdict before...
...Gaddafi had taken heart from the willingness of the U.S. and Britain to reach a compromise agreement over Lockerbie. As those negotiations neared their conclusion with a partial lifting of sanctions, Seif al Islam secretly met with three MI6 officers in a hotel room in London?s posh Mayfair district late one Sunday afternoon in March 2003. (An aide to Palestinian leader Yasser Arafat, Mohammed Rashid, arranged the rendezvous...
...Faculty failed to reach quorum for a vote to require classes of five or more students to be evaluated for the CUE Guide. But the proposal ran into opposition from several professors who said the move would be an encroachment on “professorial autonomy...