Word: reaches
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...Perhaps, but some of them are also interactive at your request. And at a time when consumers have become increasingly mobile and increasingly overloaded with information, the outdoor ad industry is touting the billboard, the updated version as well as the old standby, as the last powerful way to reach a mass audience efficiently. "It's a medium where there is no remote control," says Paul Meyer, worldwide president of the $2.7 billion Clear Channel Outdoor, a leading player in the global outdoor arena. "You can't mute it or change the station. You can't turn...
...seller list takes an author to swank Manhattan publishing luncheons and the morning talk-show circuit. But radio and TV host Tavis Smiley, editor of The Covenant with Black America--a manifesto by prominent African-Americans, including former Surgeon General David Satcher and Princeton professor Cornel West, that will reach No. 1 on next week's nonfiction paperback list--just went to church. Published in February by the small black-owned Third World Press, the Covenant has sold 250,000 copies, many on Smiley's barnstorming tour of African-American congregations around the U.S. Each revival-like meeting has drawn...
...that January meeting had three talking points: 1) Turn the glare of publicity into a proselytizing opportunity. "We can either weep, or we can sing our song," says Mora, postulating that some people, learning about the nonfictional Opus Dei, will think, Well, it's not that bad. 2) Reach out for allies: "This film offends all Catholics, not just Opus Dei. It says the entire church is a big lie." 3) Engage only in measured discourse. Says Mora: "Any aggressive tone would have played into the marketing of the film...
...well. "The country trusts him with the economy, but he does not seem to pay that much attention to social issues," says José Oviedo, a sociologist at a local Catholic university. That's just what soured voters on his first term: prosperity that did not seem to reach enough people. The problem is a trickle-down economic and political system that is still evolving from the dark, authoritarian past of the Rafael Trujillo era that left mere crumbs for social expenditures. Forty-five years later, the economy has dramatically diversified from its plantation foundations of sugar and coffee...
Whoever wins in November will find that success in Iraq remains out of reach until the U.S. makes headway in accomplishing five key goals. Here's what it will take...