Word: react
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What's in a Name. A combination industrial designer and marketing consultant, 21-year-old L. & M. specializes in what it grandly calls "the corporate turnaround." Its executives believe that a company's image is affected by the most fleeting of public impressions, such as how people react to stationery or employee uniforms. To help create the right impression, L. & M. employs 130 people, including psychologists, sociologists and anthropologists. At the top are easygoing Chairman J. (for Joshua) Gordon Lippincott, 56, onetime product-development teacher at Brooklyn's design-oriented Pratt Institute, and courtly, French-born President...
...ordinary employment-office use. It is sold only to organizations with qualified professionals on their staffs; they combine its scores with other data on job applicants, derived from work records, references and personal interviews. Use of the MMPI makes it possible to identify in advance persons who will react unfavorably to stress. Answers to individual questions are not scrutinized; the inventory is scored, usually by machine, for a group of scales, each of which includes many answers. A constellation of certain answers has psychological meaning...
...Airmobile Division will have little armor and therefore not much staying power in battle. But it should make up for that with its mobility and fast striking force. It will, said McNamara, be "capable of conducting operations in all types of terrain. It can react quickly and maneuver rapidly over large areas. It can reconnoiter, screen wide fronts, delay hostile forces, and conduct raids behind enemy lines. The division is particularly effective in locating and maintaining contact with the enemy." In other words, it seemed tailor-made for Viet...
...Saigon arsenal: imagination. Guessing that the Viet Cong had already overrun the protected jungle clearings where relief helicopters could be expected to land, Vien sent 40 choppers loaded with troops swooping suddenly onto a soccer field adjacent to the defenders' compound. Before the Viet Cong could react, the bulk of the 52nd Ranger Battalion was on the ground and fighting. By the following morning, the Communist attackers had had enough. They faded like smoke into the jungle, leaving behind 700 dead. The defenders' toll was terrible too: at least 108 dead (including 18 Americans), 46 wounded, 126 missing...
...have to fire people to make point, the rules permit it," . But he added that he felt a word the wise should be sufficient. "We think that the community will react sensibly that we've made our feelings heard," said...