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...tailored message is enough to create a long-term relationship. According to the Outright 2006 survey, more than one-third of British gays and lesbians claim that tailored advertising in gay media will foster their loyalty to a brand - regardless of the quality relative to other brands. Gay consumers react kindly to companies "speaking to a part of their identity that is usually ignored," suggests David Muniz, commercial director at QSoft Consulting, which operates a string of gay media sites online...

Author: /time Magazine | Title: A New Ad Adage: Same Sex Sells | 7/30/2006 | See Source »

...towns, usually missing but causing some injuries and great misery." Women and children have been injured or killed by the shelling. To call that "great misery" is a bit understated. As an Israeli living in the San Francisco Bay Area, I wonder how the San Jose police department would react if people in its southern neighborhoods fired missiles at its northern ones. Obviously the Gaza situation is different, but if the Palestinian authorities wish to have full control of their territories, they should act responsibly, the same as any modern country would: by identifying, capturing and punishing criminals and other...

Author: /time Magazine | Title: Gitmo. How to Fix It | 7/25/2006 | See Source »

...towns, usually missing but causing some injuries and great misery." Women and children have been injured and killed by the shelling. To call that "great misery" is a bit understated. As an Israeli living in the San Francisco Bay Area, I wonder how the San Jose police department would react if people in its southern neighborhoods fired missiles at its northern ones. Obviously the Gaza situation is different, but if the Palestinian authorities wish to have full control of their territories, they should act responsibly, the same as any modern country would: by capturing and punishing criminals and other types...

Author: /time Magazine | Title: Letters: Jul. 31, 2006 | 7/23/2006 | See Source »

...Beijing is reluctant to take a harder line, partly because it can neither control Kim nor predict how he will react. Pyongyang in the past has made veiled threats that it would attack South Korea if sanctions were imposed. Following the passage of the U.N. resolution on Saturday, North Korea said through its U.N. representative that it "totally rejects" the measure...

Author: /time Magazine | Title: The Worst of Friends | 7/17/2006 | See Source »

...Bumgarner has said the prisoners' objective is to push the number of strikers above 100, as they did last fall. But additional medical personnel are ready to be shipped in to force-feed them if they do. "We used to over-react, and the detainees saw that we got worried if they were not eating," he says."Now we have a system. I tell them, 'Have at it. If you want to have 460 hunger strikers, we'll get 460 doctors in here to take care of you.' They will not succeed...

Author: /time Magazine | Title: At Guantanamo, Dying Is Not Permitted | 6/30/2006 | See Source »

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