Word: reaction
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Dates: during 2000-2009
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...also a polished pitchman. In his myriad commercial campaigns--Sprint, MasterCard, DirectTV, ESPN--he manages to seem both sincere and dryly funny. "Mothers out there would buy milk from him," says David Carter, executive director of the U.S.C. Sports Business Institute. "They're not going to have a negative reaction to this guy." Plus, the ads are genuinely entertaining. In a MasterCard commercial, Manning, reversing the roles of peppy fan and star athlete, shouts "You're still the man" at a waitress who has dropped dishes, and tells a clumsy moving team, "All right, guys, they're not saying...
...Zara and Mexx. These stores have figured out how to cut the clothing cycle down from six months to six weeks, so their racks are constantly replenished with fresh styles still wet from the runway. Gap, on the other hand, with its huge operations and slower reaction times, has been forced into the riskier business of guessing up front how a season's trends will play out (skinny jeans? newsboy caps?) and making huge bets on a few ideas...
...went on to study at the Royal College of Music. At night, he worked on his pop songs or waited tables to pay the studio bills. Eventually a record company showed interest - but only if he did as he was told. "I wrote Grace Kelly as a kind of reaction to that, as a little kind of stick-you to the music industry," says Mika. On it he sings, "Should I bend over/ Should I look older just to be put on your shelf...
...most of the men's cortisol levels did not jump significantly. Experience had taught them that the situation wasn't that bad. Seven of the men, however, exhibited cortisol spikes every bit as high on the fourth day as the first. Only by the fifth day did their stress reaction begin to disappear...
THIS IS PROBABLY THE TOUGHEST LESSON TO INTERNALIZE BECAUSE when stress overwhelms the system, your choices often seem more limited than they are. Behavioral scientists have a name for this psychological reaction. They call it learned helplessness, and they have studied the phenomenon closely in laboratory rodents, whose nervous system bears striking similarities to that of humans...