Word: reacts
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Dates: during 1960-1969
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...Third Day, Peppard learns from a medic that his "memory is on vacation." But under befuddled Director Jack Smight, none of Peppard's intimates react like normal human beings to the news that he cannot recall his name and address. A dithery old aunt (Mona Washbourne) starts spouting reams of plot exposition. His wealthy, neglected young wife (Elizabeth Ashley) strikes poses in doorways or on beds as though all the world were a fashion layout...
...frontier wars are the inescapable moments of truth for an empire. That America is now 'dissipating' her resources in small wars around the world seems to me, therefore, a meaningless criticism. The 'cloud of critics' at the center, as Gibbon contemptuously dismissed them, may react nervously to every exercise of their country's power. But I have traveled in some of the states and have found in the mass of her people a sense of purpose, even a clearness of mission, which is truly imperial. I am concerned that America should recognize that the responsibility...
What's in a Name. A combination industrial designer and marketing consultant, 21-year-old L. & M. specializes in what it grandly calls "the corporate turnaround." Its executives believe that a company's image is affected by the most fleeting of public impressions, such as how people react to stationery or employee uniforms. To help create the right impression, L. & M. employs 130 people, including psychologists, sociologists and anthropologists. At the top are easygoing Chairman J. (for Joshua) Gordon Lippincott, 56, onetime product-development teacher at Brooklyn's design-oriented Pratt Institute, and courtly, French-born President...
...finds that the consumer has trouble remembering lengthy corporate names and complicated trademarks. For U.S. Rubber, L. & M. conceived the worldwide brand mark "UniRoyal" (the psychologists said that foreign consumers react unfavorably to "U.S. anything"). It rechristened Olin Mathieson Chemical Corp. simply "Olin." At the invitation of Chrysler Corp., the designers dropped the dated "Forward Look" slogan, created the company's five-pronged Pentastar emblem, and spread Pentastars across Chrysler's signs and showrooms. Though these outward touches seem minor, many businessmen feel that they help to highlight a company's products and aims...
...ordinary employment-office use. It is sold only to organizations with qualified professionals on their staffs; they combine its scores with other data on job applicants, derived from work records, references and personal interviews. Use of the MMPI makes it possible to identify in advance persons who will react unfavorably to stress. Answers to individual questions are not scrutinized; the inventory is scored, usually by machine, for a group of scales, each of which includes many answers. A constellation of certain answers has psychological meaning...