Word: reade
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Dates: during 1920-1929
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...Cleveland, Ohio Sirs: As far as cover-to-cover readers are concerned, I believe they must always be a minority and that they should not be considered too seriously. Personally I like to see a good, fat, meaty magazine even though I do not get time to read...
...that the publication will not be permitted to become so bulky that ads are buried. The greatest problem in advertising today is to get advertisements in magazines where they will actually be seen. I am sure that any advertiser derives far greater returns from an advertisement that is actually read by one hundred thousand people than by an ad reaching three million people - most of whom an do not even see it, and very few of whom actually read the copy. Therefore TIME is to be congratulated on its wisdom. HARM WHITE President The Harm White Co. Cleveland, Ohio Sirs...
Great Lakes Aircraft Sirs: Having been an enthusiastic reader of TIME for several years, and the foremost advocate of its value as an advertising medium in this organization, it was with great dismay that I read the singularly inept reference to Great Lakes Aircraft Corporation which appeared in the Sept. 9 issue under the heading of "Aeronautics." . . . Were your correspondents as adept at gathering facts as they seem to be at ferreting out middle names, the following might easily have been unearthed: i) That Cleveland is justly proud of Great Lakes Aircraft Corporation, and would rather have as its representative...
Life History Sirs: Probably you will be interested to learn how a copy of each issue of your magazine gets around down here: After spending a week in the public reading room of the Baltimore Y. M. C. A. it comes to me. My wife and I read it from cover to cover. It is then sent to Cumberland, Md., to my wife's home, here it is read by her mother, father and three sisters. It then goes next door to the minister's, where he, his wife and daughters read it. It is then sent...
...harangues of the two leaders took the greater part of a whole day. The next day Field Marshal Simmons, finding that he had turned two pages of his speech together (by accident), brought out the lost page and read it to his eager followers. Then, not to omit any element of a proper epic, Chief of Staff Pat Harrison leapt upon the Democratic parapet and reviled the leaders of the enemy. Said...