Word: reade
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Dates: during 1930-1939
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...after Christmas 1934, Los Angeles merchants furiously chewed their holiday cigars as they read their morning papers. A quarter of a million dollars had been poured into pari-mutuel betting machines at the opening of the nearby Santa Anita racetrack the day before-the first appearance of horseracing in Los Angeles County in 25 years. That was the beginning of the merchants' woes. For 50-odd days each winter for four succeeding winters, a half million of hard-earned Los Angeles dollars were wagered every day on horse races. The more the merchants tried to discourage betting (by newspaper...
...Games Department has another new audience participation program, taken from the Finnish. Originated by Helsinski University's Psychology Institute and expansively called What Sort Of Person Does This Voice Belong To? the program presents nine inexperienced broadcasters, has each read for one minute from the same text. Listeners are asked to determine each reader's sex, age, height, build, degree of seclusiveness, personality, characteristics, profession. In one case the Finns made it harder by having twins speak alternate sentences...
Over the entrance to the severely handsome Daily News building in Manhattan is chiseled the following fragment from Abraham Lincoln: HE MADE SO MANY OF THEM. More than 2,000,000 of the common people whom God loved and of whom He made so many read the earthy tabloid produced in this building. Every News executive knows that the inscription is not an empty slogan, for the News has profited and grown because of the publisher's uncommonly sensitive common touch. Its blunt advice to advertisers: Tell it to Sweeney-the Stuyvesants will understand...
...kind of story Publisher Patterson knows the common people will always read: divorces-especially of prominent persons. Last week in Waukegan, Ill. a prominent U. S. couple were divorced. Mrs. Alice Higinbotham Patterson, married 1902, separated 1928, divorced her husband, Daily News Publisher Patterson. It was a good story. In the Daily News it appeared in full detail on page two (actually the first news page since the front page is given to pictures...
...support himself, wife and baby daughter, Elisha washed dishes for $12 a week, read copy on a newspaper, for years could not afford a new suit. His only money was tied up in a $1,200 savings account his great-uncle had started in 1899. One day Elisha's wife begged her father-in-law for this puny sum. Legend has it that when he refused, she produced a horsewhip, thrashed him soundly in the lobby of his swank Manhattan office building. In 1928 she died, and Elisha sent his daughter, Audrey Bridget, to live with his parents while...