Word: reade
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Dates: during 1960-1969
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Says Harper's Bazaar Editor Nancy White, "everyone in the business has to read Women's Wear every...
...charge of the 76-year-old family company. Since then, combined circulation of its nine trade publications has increased 8%, to 408,000. Fairchild has applied his deft touch to such seemingly charmless journals as Footwear News and Electronic News. The publications are better to look at, easier to read, and less subservient to the industries they cover. The Fairchild Co. has lost $7,000,000 on its two most recently founded journals, Metalworking News and Drug News Weekly, but overall revenues reached $30 million last year...
...covered with foam rubber. The bedsore patient lies on it face down, with his legs at an angle of about 20° from the vertical, and the upper part of his body only 25° to 35° from the horizontal. In this position, patients on surfboards can read and eat more comfortably. Their old bedsores heal without surgery, and new sores do not develop. Boudreaux has perfected his board to the point where he can work as a TV repairman and even winch himself into a pirogue to go duck hunting...
...John Morton Blum, is "conscious of a soup company, but not of a conglomerate." To remedy that, Textron, once a confederation of textile companies, is running ads making the point that the company now makes almost everything but textiles. "Think you've got Textron down pat?" the ads read. "What about electronic systems, golf carts, helicopters, chain saws?" Another company troubled by anonymity is Harold Geneen's ITT. "You can stop 15 people in the street and not one will know what ITT is," Geneen has lamented. "That bothers...
...Born Losers are a bunch of lorn boozers, motorcyclists who get their kicks by staging rape-ins and terrorizing towns. Even the police are afraid to touch the little-read riding hoods who swagger around California wearing swastikas and blaring "man," "cool" and "baby" in between crimes. As is only proper in a low-grade western, vigilante justice finally prevails when a rodeo-riding half-breed (Tom Laughlin) hunts them down and makes them cry into their beards...