Word: reade
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Dates: during 1960-1969
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...middle fifties walked into a crowded basement room of the Ambassador Hotel in Los Angeles. She walked to the front of the room, smiled a pleasant motherly smile and said "My name is Evelyn Wood. I've come all the way from Utah to teach you to read faster than you've ever dreamed possible...
Evelyn Nielsen Wood invented the concept of "dynamic reading" and the Institute of Reading Dynamics. Both have been causing a lot of confusion, and not only in the more than 50 American cities which have working Institutes. They are everywhere. Walk into Lamont and you see three or four of them, hands tracing large "S" patterns with their fingers down the pages. And there are many more to come, at least 100,000 more this year. If you read the newspaper you have seen the advertisement: "READ FAST, ACHIEVE MORE...
...Reading Dynamics develops as Mrs. Wood and her partisans contend, someday soon Bob Richards will appear on the television screen grinning healthfully and advising earnest young Americans to buy "Wheaties, Breakfast of Speed Readers"; and parents will be consoling their disgruntled children with "Don't worry son, you can't speed read...
Such translocutions certainly will never occur if the country's reading "Establishment" has anything to do with it. Composed of reading scholars strategically based in colleges around the country, this fortress of academia has refused to give sanction to the Wood method. Most of these experts have devoted their lives to problems of reading efficiency, not reading speed. The conventional wisdom has proved, scientifically, that it is humanly impossible to read more than 900 words per minute...
McLuhan has a sense of humor that is somewhat zany and heavy-handed, and he has a prose style to match.Understanding Media violates many of the traditions of linear prose, and it need not be read from beginning to end. McLuhan makes every page stand on its own and the pages can be read in almost random order. But to accomplish this he is forced to repeat again and again his basic principles. The aphorisms, particularly "the medium is the message," are recited with such frequency that they become completely unchallengeable. The material presented, however, is sufficiently interesting that this...