Word: reader
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Dates: during 1920-1929
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Sirs: I note in TIME for June 13, 1927, that Reader A. B. Maloire, Chehalis, Wash., is of the opinion that "More Humor" would not be amiss in your magazine. I believe, as I am sure many others of your readers believe, that we buy TIME primarily and principally for the news it gives us, in the way it is given to us, and not for amusement. If Reader Maloire wants humor, there arc plenty of magazines which devote themselves in part, or in whole, to humor. Let him read the humor magazines and leave our newsmagazine...
...original subscriber and constant reader, admirer and friend of TIME. Simply wish to register my disapproval of article on pp. 6 and 7, last issue [TIME, June 20], concerning President Coolidge. Quotation or not, epithets and slurs, so disrespectful of our President, in my opinion, should not be printed in a high-class journal, certainly not in TIME, which has thus lowered its very high standard and greatly disappointed your good friend...
...lights by night, nor shading the glowing sun by day. TIME thrills me as a sensational airplane ride, with its gyrations, its quick twists and turns and glides-nose-dive, falling leaf, swallow flight, tail spin, loop-the-loop-would thrill and chill a landlubber. It impresses the reader (now the writer) as an extended straight-classical program of music-quite heavy for a mediocre audience. However, once a person is accustomed to TIME, he cannot help feel when reading other news periodicals that he is drifting to and fro on misty flats...
...then asked my friend O'Hara if he was a TIME reader and he replied that he had read TIME and did read it when he happened to have a copy. Then quite modestly I asked him if he hadn't observed that TIME readers are, as a class, more intelligent than the readers of the general class. He hastened to add that he, of course, had always intended to read TIME regularly...
...concluded that it had very little effect either way. Crime news is printed, said Mr. Hearst, because "whatever reflects life truthfully must deal with the harsh and cruel things in life as well as with the sweet and lovely things." All in all, Mr. Hearst felt that the newspaper reader blessed with "the reasoning mind" would be led to believe, having read the crime news of the day, "that 'honesty is the best policy' and "that 'the wages of sin is death...