Word: reader
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Dates: during 1920-1929
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JOHN B. FLACK Kaletziki, Flack &Howard, Inc. Syracuse, N. Y. Vice President Flack errs. Investigations regularly show that more than 80% of TIME-readers are cover-to-cover readers. - ED. Sirs: As a weekly cover-to-cover reader of TIME, I am very glad indeed to see that you propose to limit the number of pages. You can give your advertisers more display in a limited number of pages than you can give them in double spreads in a magazine made up of innumerable pages. F. E. BARBOUR Beech-Nut Packing Co. Canajoharie, N.Y. Sirs: Being a cover-to-cover...
Sirs: As an enthusiastic TIME reader, I do want to congratulate you on the limitation decision and your determination to keep TIME the short, snappy publication it now is. CITY OF WEST PALM BEACH West Palm Beach, Fla. Sirs: Your announcement to the effect that TIME will limit its pages to 80 per issue is wise. The issues have been few and far between during the past five years which I have not cover-to-covered. Incidentally, such a limit makes each advertising page more valuable...
...full sails and a taut sheet-rope. THE SOUTHWICK Co. New York City Sirs: It takes some courage to limit the size of your publication. CLARENCE R. LINDNER San Francisco Examiner San Francisco, Cal. Sirs: It takes considerable courage, I imagine, to take such a stand, but as a reader and advertiser appreciate your policy and hope you will benefit by it. W. S. BASINGER Passenger Traffic Mgr. Union Pacific System Omaha, Neb. Sirs: In the opinion of Mr. Lillibridge, such a move is a "noble experiment." HENRY ECKHARDT Executive Vice President Ray D. Lillibridge, Inc. New York City Sirs...
...reader, I vote unequivocally for limitation. As advertiser, I vote for visibility, but visibility is only the first step. I have experienced the power of space in TIME, and I believe the potency of that space dependent upon proportion and selection as psychological factors. Visibility is but the physical aspect of the same principle. L. E. FIRTH Vice President...
...Grafter Calhouri and his case was dismissed. Mayor Schmitz was never brought to trial. Only Abraham Ruef was convicted, sent to San Quentin for 14 years. Peculiarly enough, the sentence of Ruef was more sorrowful to Editor Older than his failure to convict the others. Always an intense reader, he became at about this time a Tolstoyan humanist. He started writing fiercely uplifting editorials asking for-and obtaining-Ruef's parole. Explaining it, he says...