Word: reader
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Dates: during 1920-1929
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...have been a regular reader of TIME for several years, and although its abbreviated form of all topics is commendable, and its editorial policy unique to the average man, still there is one feature absent from your pages that the majority of American magazines have. I am referring to humor. Aside from all the serious matter that you print, I am sure that a humorous column would be an added asset to TIME, and I am herewith inclosing a sample copy of JEST AROUND THE CORNER, for consideration. It is submitted at your usual rates...
...refrigerators. Not discovered by TIME is the fact that for over two years the Ice-o-lator, gas fired refrigerator, has been serving hundreds of homes. Its makers, National Refrigerating Co., Winchester Arms sponsored corporation, apparently lack potent publicity promoter. "Improve your TIME and your TIME will improve you." Reader, not yet subscriber, V. MACGRATH...
...that Prohibition at its worst is good. There is everything in the book from little sermons on the evils of alcohol to a concise history of Prohibition in the U. S. Professor Fisher is a veritable Gene Tunney to the wet. First, he twists the ear of the doubting reader with such statements as "The use of liquor is no more natural than the use of opium," and then he lays the doubter flat with 38 impressive charts charting the wonders the 18th Amendment has wrought. All evils-new recruits for the army of drunkards, per capita consumption of alcohol...
...diagrammatic sketch of the joints of the human body interpreted in terms of the joints of machinery lay puritanically before the reader on one page. On an-other the seldom depicted organs of the male and female were similarly diagramed and explained. Drawings with nondescript. people in them much like those used in Popular Mechanics and the Radio Digest were employed to give "human interest" to the explanation of what are, after all, "mechanical" if "living" organisms...
...Over the reader who flipped the pages of Your Body stole the conviction that some "radio bug" must have conceived it and dictated its format. The suspicion appeared well-grounded. Though several of the contributors are M.D.'s, the president of the concern which publishes Your Body is Hugo Gernsback. Even before the days of "radio," his Electrical Experimenter was a magazine which catered to the "electrical bugs" who were the forerunners of the "radio bugs...