Word: reader
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Dates: during 1980-1989
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...prompt the question why. True, The Good Mother garnered some enthusiastic reviews, and the publisher, evidently sensing a winner, launched a barrage of advertising and publicity. But if this sort of support automatically spelled success, the nation would be crawling with best sellers. Genuine word-of-mouth, pass-along reader enthusiasm cannot be sustained by ads alone. Books that seemingly come out of nowhere to capture wide audiences do so primarily because they offer exactly what a considerable number of people are ready to hear...
Perhaps the most enthusiastic cheerleaders for books on cassettes are authors and actors. For one thing, the tapes are a fresh source of income: royalties for the writer and as much as $4,000 per project for the professional reader. But there is an aesthetic challenge as well. Says Actor David Purdham, who has recorded some 30 authors, from William F. Buckley Jr. to Taylor Caldwell: "You do all the characters. You use different accents. I've been Eisenhower and Khrushchev. It's reviving what I call the theater of the mind." Actress Glenn Close, who has recorded the children...
...through a period of revolutionary change"), John Paul I ("a man of practical common sense") and John Paul II ("Few Popes have had such wide- ranging intellectual equipment as John Paul, and none has had such a far- reaching impact"). Such judgments are quite unexceptionable, but a secular- minded reader will find more of interest in some of the bad old days...
Perhaps the king of free papers is Chicago Reader Publisher and Editor Robert Roth. He and eight others also publish a Reader in Los Angeles and are part owners of the East Bay Express and City Paper, a weekly in Washington. The papers brought in revenues of $9 million last year. While the Chicago Reader is now one of the most successful free weeklies, its founders could once barely afford to print a newspaper, much less give it away. In the early days, Roth and three college friends shared an apartment and put together the Reader on the dining-room...
...voracious reader who lugs around sheaves of paper and stacks of books, Bradley believes that most issues are too complicated to allow for easy answers. Some colleagues say that he is a victim of what they call "the Jimmy Carter syndrome." Says one: "He can get all bound up in the trees and miss the forest." But others, like Rhode Island Republican John Chafee, argue that "Bradley can see the big picture," and cite his prescience in latching on to tax reform...