Word: reader
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...people read, Rapp says the most valuable real estate on a two-panel menu (one that opens like a magazine) is the upper-right-hand corner. That area, he says, should be reserved for more profitable dishes since it is the best place to catch--and retain--the reader's gaze...
...easy article, by the way, especially when it’s on a topic you’ve covered to death. For a player profile, it’s practically foolproof. You rattle off the player’s statistics, catalog all their accomplishments, and then, with your reader blinded by the brilliance, denounce it all as mere numbers. You say digits can’t convey true grit, or heart, or the journey taken to the top. You declare that you have to know the person, have to talk to their teammates, coach, family, have to know things numbers...
...Bingham quickly assumed authority, and during his tenure the paper won three Pulitzer Prizes.“He poured his heart and soul into The Courier-Journal,” Daniloff says. “It was difficult for him because he was a slow reader, and yet he insisted on reading everything in the newspaper every day.”Bingham hired the first full-time ombudsman in 1969, then instituted the first extensive conflict of interest policy in the country in 1972. “We were told never to accept anything free, even a cup of coffee...
...panel, Vikram Chandra's massive debut novel (1,000-plus pages) was championed by HarperCollins' publisher, who promised that the book will "do for Indian literature what 'One Hundred Years of Solitude' did for South American literature." Amazon.co.uk gives a preview of the tome: "This epic novel draws the reader deep into the life of detective Sartaj Singh and into the criminal underworld of Ganesh Gaitonde, the most wanted gangster in India...
...that environmental advocates emit mixed messages. In mid-May, Britain's Guardian published a front-page story showing that five companies in Britain produce more CO2 pollution in a year than all the country's motorists combined. That's a strong argument for targeting industry, but the average reader could hardly be blamed for thinking, "Why should I bother to cut down my driving?" Similarly, not enough thought has been devoted to the best role for government. Climate change is too vast a problem for individuals to solve alone, and some big businesses have an incentive not to solve...