Word: reader
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When I got to the end of the piece, that sense of detachment necessary for the reader to come away from a disturbing story unshaken was missing. I could know this girl. She could be one of my friends. And there are more like her, quietly hiding their secrets, not telling people for fear of disbelief or ostracization or worse...
...Yale, succeeded because they understood this truth: history may be complicated, as life is complicated, but the business of storytelling is simple. The young men said in their prospectus that their creation would be judged by "how much it gets off its pages into the minds of its readers." Sort the world into stories and carry them (facts, personalities, ideas, images, dramas, quirks, gossip, the details and energy of life) from Out There, where things happen, to In Here, inside the reader's consciousness, where stories turn into wonder, entertainment, cautionary experience, useful memory. The magazine's voice, Luce said...
...company's strength has become its weakness. Reader's Digest has been unable to exploit its greatest core asset: a monster database. Despite 100 million households logged in and millions of dollars spent maintaining the data, the company has yet to find an effective way to match products with new consumers. "They are wedded to the past," says Minow...
...Reader's Digest has returned to the tried and true. "We don't publish things because we think they are a good idea," says Gardner. "We publish them because our customers tell us it is." Last year research showed that customers would buy a book called Foods That Harm Foods That Heal. They did--2.2 million copies were sold worldwide. It is also targeting new areas, such as young families. The company says it expects to turn the corner in 1999, given the long lead times in the business...
...slave country but fails when she has a miscarriage. Further adventures set down by Smiley, author of A Thousand Acres, include an unwelcome marriage proposal from a doddering plantation owner and a threatened death sentence for stealing a slave. Lidie prevails and returns to Illinois, having, like the beguiled reader, seen an astonishing array of clamor and calamity...