Word: readerly
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Dates: during 2000-2009
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...doubt any of you will. Before old media can charge for our content, we have to figure out how to deliver it in a way the reader thinks is worth paying for. That was easier before the Internet, since reading on paper is a terrific experience. But over the past decade, as more content has shifted online, we've done a great job training the reader to believe that words on the Internet should be free. And reading on the Web - deep reading, that is - is a lousy experience, full of disruptions (e?mails, IMs, links that take...
...Words: Plastic Logic What everyone really wants, of course, is the iPod of e?readers. It was Steve Jobs who first understood the power of a killer device. After he created the iPod and linked it to the iTunes Music Store, people started paying for songs again, and to date, Apple has sold more than 6 billion of them. Jobs duplicated that model with the Apple App Store, which offers more than 15,000 apps for the iPhone and iPod Touch. Might Apple be able to work the same magic for the publishing industry? Jobs once said...
Even more industry buzz these days surrounds Plastic Logic, a Silicon Valley stealth start-up just north of Apple. Everything in the reader it's developing will be made of plastic, from its non-LCD screen to its transistors. Recently I got a look at a Plastic Logic prototype. Like the iPhone, it's little more than a touchscreen, 8.5 in. by 11 in. (22 cm by 28 cm), linked wirelessly (like the Kindle) via a high-speed cellular network to a store that will support on-demand transactions of under a dollar. There are just two problems. Because everything...
...Today, such writing has largely withered on the branch. Certainly, there is no lack of popular nature books on the market, and most of them do their job well enough, alchemizing dense scientific jargon into prose digestible to the lay reader. The majority of today’s writer-activists, however, are in the mold of journalist Michael Pollan, author of “The Omnivore’s Dilemma.” Pollan lays out the case against modern agribusiness in a very persuasive, prescriptive way. But he still argues solely at the level of the intellect, and reason?...
...Emerson on self-reliance, Mill on utility and Jared Diamond on the rise and fall of civilizations - one realizes the narrative has veered well past the claim that teachers shouldn't be saddled with a $20 million lawsuit every time a student decides to swallow a tack. The patient reader will likely find the intellectual detours worth hanging...