Word: readerly
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Dates: during 2000-2009
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...their new book, Multi-nationals in their Communities, two British academics look at well-run CSR projects and how they help the communities where they operate. Ian W. Jones, a management lecturer at Oxford University, and Michael G. Pollitt, a reader in business economics at Cambridge University, co-direct the Ethics, Regulation and Globalisation project at Cambridge's Centre for Business Research. Time talked to them about the challenges and benefits of good corporate citizenship...
...Satire is essentially political; it builds an Us-vs.-Them dialectic and aims its barbs at Them. The reader or listener is expected both to get the joke and to agree with its political thrust. For example, the audiences for The Daily Show and Colbert, are part of the shows' (basically left-wing) Us, laughing at the (basically right-wing) Them who are the butts of the jokes. WWN recognized no such niceties. It tore down that wall. It ripped not just at the goofiness of pop culture but at its own readers' prurience and gullibility. ("Redneck Vampire Attacks Trailer...
...Cornucopia issued its report card, the Organic Consumers Association e-mailed some 380,000 organic food devotees calling for a boycott of Horizon milk. Dozens of food co-ops pulled the milk from their shelves. Horizon responded with ads in publications popular with organic-food advocates, like the Utne Reader, showing cows grazing in lush fields. Scalzo says, however, the boycott barely affected his company's sales, and that activists like Kastel cast doubt on the entire organic-food movement. "This is eroding consumer confidence in the business, this industry and the family farms he's a self-proclaimed advocate...
...protect an Elvis who is reassuringly ALIVE! but still eating poorly, and be aware that Osama bin Laden and Saddam Hussein (also ALIVE!) are involved in a tumultuous, shaved-ape-adopting love affair in France. The Weekly World News fulfilled my reporter fantasies by ignoring the facts and my reader fantasies by doing it with very limited, large-point-size words...
...writer who provided so much copy he used 10 pseudonyms to make it look like more people worked there, did a fine job drinking to their former publication. Surprisingly, the only rule WWN writers have had to follow was that their stories had to be believable. Most of the readers, they believed, thought WWN stories were real, a perception encouraged by the editors who snuck a few real strange-but-true tales into every issue. In fact, the tabloid's slogan was NOTHING BUT THE TRUTH until 2004, when instead it began running the warning: "The reader should suspend disbelief...