Word: readerly
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...here," eliciting a response that leads him to the next question. "I'm getting that his death resulted from a problem in his chest" is a statistically sound guess that could cover everything from lung cancer and emphysema to a heart attack. Should the subject answer no, the cold reader will often say, "Well, we'll get back to that," and quickly change tack. It's a sophisticated form of the game Twenty Questions, during which the subject, anxious to hear from the dead, seldom realizes that he, not the medium or the departed, is supplying the answers...
...rater," a nifty tool that can grade essay questions in under a second, using advanced artificial-intelligence technology. ETS claims the scores the e-rater spits out match those given by human graders 97% of the time. That's as accurate as a second human reader...
...Joanna?s job-working closely with the editors and the publisher to determine the precise placement of each advertising page and to deliver a cost-efficient, reader-friendly magazine-put her at the front line of the Church-State divide each week. But, as Time Europe?s president Wil Merritt says, "In her talented hands this complex role seemed effortless." The impression of ease was due partly to experience: Joanna joined the company as an assistant to the Time advertising sales team in 1989, and by the time she transferred to the production department in 1995 she knew...
...line of educational toys, is a touch-sensitive coloring book that chatters away, guiding kids through reading and writing lessons. The company's game plan is to offer free printable pages (with sound effects) on the Web so Mom and Dad won't start to panic as their little reader nears the letter...
...Golam, the inventor of Nanoscript, a quasi-mystical computer code that some unmystical corporations are itching to acquire. For much of the story, Abe wanders through Prague-23, a virtual "city" in cyberspace where visitors indulge in fantasy encounters and virtual sex, which can get fairly graphic. The reader wanders too, because most of Grammatron's 1,000-plus text screens contain several passages in hypertext. To reach the next screen, just double-click. But each of those hypertexts is a trapdoor that can plunge you down a different pathway of the story. Choose one and you drop into...