Word: readerly
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Last year, Harvard filed a suit against Itempool Media, a book publishing company in South Korea, after they published a series of study-aid publications under the name "Harvard Reader...
Itempool possessed a registered trademark for each of the five Harvard Reader series, four under Korean service class 52, and one under Korean service class 112, which covers educational services...
...Korean International Property Office (KIPO) initially revoked Itempool's class 112 trademark. However, the KIPO decision was nullified in an Itempool appeal to a higher patent court in March, and the "Harvard Reader" trademark was revalidated in Itempool's favor--until yesterday...
...Bible As It Was was a finalist in the 1998 National Book Critics Award for non-fiction. It is designed for the general reader and for use in introductory classes at universities and seminaries...
...PARC may be only the latest step in the book's evolution. The more forms it can mutate into, the more likely it is that one of those forms will survive in an age of intensive information foraging and visual literacy. And if that form happens to be Speeder Reader--well, at least you'll have fun teaching your grandchildren how to do saccadic jumps...